Grow raises money to end burnout by building Growth Cultures. Learn more in this note from our CEO.

Since 1991, Yoga International has been on a mission to share yoga with the world. They started as a print magazine and have grown into one of the world’s leading online yoga organizations. They’ve done this by embodying their core values:

  • Lead (we trust our people to drive our business)
  • Innovate (we embrace new ways to share yoga)
  • Collaborate (we treat our people as people)
  • Serve (we center our business on our values)



The Problem

As they scaled the team and transitioned to remote / distributed work, Keith Belcher, Director of People Operations, noticed that they were having some challenges embodying their values. In particular, the team was quite introverted and didn’t share as openly with one another asynchronously, which made collaborating more difficult.

Keith sought out a solution that let people support one another whenever they stepped into new roles, acquired new skills, or addressed new business challenges.



The Solution

Keith encouraged the leadership team to try Grow with one another. They naturally began using Grow with other people they interacted with. Soon, everyone in the organization began supporting one another through feedback.

“Grow makes feedback so accessible. It’s so easy to use and I love watching my trees grow alongside me as I grow!”

Grow helped people learn more about why feedback is important for long-term growth, the different types of feedback (appreciation, coaching, evaluation), and most importantly: how to give high quality feedback via in-product tips and templates. Plus, it reinforces and normalizes the practice of giving feedback.



The Results

“Grow has helped us...grow(!) We've grown into more open, reflective, and thoughtful patterns of communication, and are growing out of a tendency towards organizational quietism. Grow also provides us pathways for action, as it allows us to discreetly (and discretely!) address situations which otherwise might have slipped from view.”

Grow has made a discernible difference in the amount of feedback given at Yoga International. It’s helped every team member grow in alignment with the company values which has been crucial for our organization’s growth and effectiveness.




“Using Grow daily has planted seeds of nourishment in individuals, which has improved the quality of outcomes to our customers and cultivated a more collaborative workplace; much like the benefits of planting trees to mitigate climate change and continually nourish the people on this planet.”



Add Grow to your Slack and get started in under 1 minute!

More Resources